Pay per click marketing refers to the use of paid advertising on search engines like Google and Bing as well as social media channels such as Facebook, Twitter, Instagram and Linkedin.
The desired outcome of using this method of marketing is to drive traffic to your website or product online, through users clicking on adverts that appear on their search engine results pages or in their social media feeds.
The cost per click is dependent on the popularity of the product or service, which is why it would be prudent to work with an agency to help best get results.
Another popular paid search marketing option is remarketing, which is what you see when you visit a website and then leave and adverts from that company appear in your further pages across the internet.
Modedaweb will implement your strategy by building out your existing campaigns and also by establishing new accounts in alternative networks. It’s standard for us to ensure you own your accounts therefore building out a relationship with the network owners.
Modedaweb will target the most appropriate keywords to ensure you are not wasting spend. Our internal techniques and strategists ensure you cover the complete search landscape relative to your business requirement, be that on search engines or on social media platforms.
Ad Copy Writing
Modedaweb use data to optimise your campaigns. Nothing is done on what we simply think is best, extensive research is always carried out prior to any campaign going live. Tracking is vitaly important to the success of your campaign.
Modedaweb continually optimise your campaigns to constantly push the performance and results we achieve. Our focus and attention to detail is key to our service offering. A higher click through rate here or lower cost per click there all adds up to £££’s.
Modedaweb use ad extensions as a key tool in our PPC armoury. They give your ads the opportunity stand out from the crowd differentiating you from your competition. Please ask about these when you contact us here at Modedaweb.
Modedaweb will provide you with monthly reporting, giving you purposeful insight into your campaigns progress month on month. This will show what’s been worked on, what results we’ve achieved, how your paid search is evolving and if and when metrics should change.