Choose the marketing package for your business and grow!

Start Upfrom 30 points monthly

Inbound Marketing Strategy

Monthly Performance Reporting

Continual Optimisation

Growthfrom 50 points monthly

Inbound Marketing Strategy

Monthly Performance Reporting

Continual Optimisation

Scalefrom 80 points monthly

Inbound Marketing Strategy

Monthly Performance Reporting

Continual Optimisation

How does points pricing work?

Modedaweb charge for our work on a points based system. We no longer charge by the hour or by the day. This ensures that clients pay for results and tangible deliverables not for effort or time. This is part of the way Modedaweb are delivering better marketing services to clients.

But how does ‘points pricing’ work? Where does the points system come from and how have we gone about implementing it?

A client can buy a certain number of points each month (on a retained basis) or as a one-off purchase (for project based campaigns).

As a very rough guide, one point corresponds to about hour’s routine work. 30/40 points a month is recommended minimum for a monthly (retained) marketing campaign. This would suit a company just getting started on Inbound Marketing and most of our clients buy 50+.

We have a table that lists our deliverables for each stage of the inbound process, such as the attract convert close and delight stages. Covering tasks like writing a short blog post, creating an infographic and so on. Each task has a ‘price’ in points enabling the campaigns to focus on what is needed on a month to month basis rather than working on a fixed list of monthly tasks.

This offers clients the best opportunity to increase traffic and conversions and add extra points as and when needed.

Prices may vary based on the number of points a client buys and the length and scope of the engagement.