State of Play Fintech Web Design Report 2016

Whats the report about?

The state of play fintech web design report 2016 is comprehensive look at webdesign trends within the global fintech industry.

Having delivered a well received snippet of the report with a post entitled 10 great examples of fintech webdesign that to date (in 3 weeks) has been viewed over 2500 times on linkedin. Here at Modedaweb we have gone on to produce a wider report taking a look at over 100 random Fintech businesses and their company websites.

The aim of this report is to look at trends within the industry that presently is one of the most heavily invested and funded industries across the globe.

The Performance Metrics

One aspect of this report is to look at overall website performance. Taking into consideration overall performance in the following verticals:

WEBSITE PERFORMANCE 30 Points

  • Page Size
  • Page Requests
  • Page Speed
  • Browser Caching
  • Page Redirects
  • Compression
  • Render Blocking

MOBILE 30 Points

  • Responsive Design

SEO 30 Points

  • Page Titles
  • Meta Description
  • Headings
  • Sitemap

SECURITY 10 Points

  • SSL Certificate

Now I add my own points of conversion to the mix so that we can properly evaluate who has not just optimised their fintech website properly, but who has been forward looking and also carries:

CONVERSION RATE OPTIMISATION

  • A Blog
  • Landing Pages
  • Content Offers
  • Calls To Action
  • Content Personalisation
  • Exit Intent Pop Ups
  • Email/Newsletter Sign Up
  • Live Chat

state-of-play-fintech-webdesign

The report looks at web design from an incorporated technical and marketing perspective and really shows a lack of marketing conversion opportunity across the board.


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