Reputation Building with Content Marketing
The image of a company is very important. Would you want to work with a Fintech (Financial Technology) company whose online presence is poor? We judge things often by their appearance, especially when seeing something for the first time. If you are an excellent company with a great product or service but with a bad image or appearance then you may have loyal clients but new clients will be hard to get.
What does work, however, is the ability to present the company as being professional and experienced. When we find an online company with a greatly designed well presented website, we immediately begin to think positively about the company.
The opportunity that content marketing presents for fintech companies can be as effective as a well presented premises.
You can show your expertise in your field with educational blogs, video, photos, case studies without selling your services. The idea is to say ” A good online FX company would do this” not “We are FX Financial and we do this” its a subtle but less intrusive way of getting your message out there.
Executed correctly, content marketing campaigns help you build trust with people searching for your services, help you obtain great rankings on search engines with organic SEO and help you build your digital relationship with potential customers through your website and social media channels.